BA(JMC)

BBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.

BBA in Financial Management is tailor made for finance professionals and other professionals who aspire to develop a career in finance sector. It covers all the critical aspect such as capital management, international finance and mergers & acquisition and others. Get in-depth understanding of utilization of financial data in decision-making process and how to translate that information to effectively apply it in different business scenarios.

The purpose of BBA in Human Resource Management is to provide a learning curve to the students that can be readily transferred into daily practices, especially in the field of human resources. It focuses on basic functions such as HR planning, selection, performance management, recruitment management, compensation management and performance appraisals. It also sheds light on labour relations, interpersonal skill development, organizational behaviour and development of organizational policies. This program aims to develop HR professionals capable of handling vital HR role in public and private HR firms such as HR specialist, employment relations, and more.

BBA in Information Technology will help you gain a competitive edge in rapidly changing world of technology. This degree gives provides strong base in business management coupled with expertise in IT- a high value combination in technically driven business world. Candidates are equipped with designing, development and operational knowledge to transform Information technology into business application to ensure sustainable organizational growth. It is an advance BBA programme which positions you for a career in dynamic industries like IT management, e-commerce and telecommunication.

Operations & Production Management is the backbone of organization. It includes a number of key aspects like manufacturing of the goods, services, quality control, supply chain management, product formulation and design, ordering of goods, warehousing of goods, contacting vendors etc. This management function is responsible for the smooth running of any business operations.

BBA in hospital management develops unique skill sets to manage complexities involved in running a hospital. This programme focuses on topics like finance, marketing, hospital laws, architecture, public hospital and ethics, along with risk mitigation. hospital management also addresses challenges involved in quality hospital services and making them more accessible for larger population. In India, hospital sector is growing rapidly because of emerging two tier and three tier cities, addition of new hospitals, lifestyle diseases like cancers, heart diseases etc., development of multi-specialty hospitals, increasing medical tourism etc. This growth is now triggering a demand for qualified professionals offering enhanced career opportunities for graduates and professionals interested in leadership roles in hospital Management.

Supply Chain Management as a function which has been extremely important not only for manufacturing industries, but it also support various other company to achieve various business objectives. Right from planning, sourcing, deliveries, and logistics all these critical activities form important part of costing and customer deliverables (end user which can be consumers, manufacturer, distributor, retailers).

Due to rapid globalization and fast changing business environment, business problems are growing more complex. Project management defines project objectives, planning, marshaling resources, and completion of tasks on schedule and within budget. There is an increased call for project leaderscapable of managing and implementing the business project plan in real time. BBA in Project Leadership management prepares you to act decisively and strategically in real world scenarios. Project management is a key function in many industries, like software, information technology, pharmaceuticals, and finance, to name a few.